And Now a Message from Kobe Bryant

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Kobe Bryant, maybe you’ve heard of him. Perhaps you’ve booed him when the Los Angeles Lakers are up against your home team. But if you’re an NBA fan in China, you probably love him. His jersey is the number one seller here. During the Beijing Olympics he got cheers on par with Yao Ming. Now he even has a Chinese language blog. TIME’s Sean Gregory covered Bryant and the rest of the Redeem Team during the Games here last summer. Recently he caught up with the superstar guard and, perhaps sensing that this whole media business is headed downhill, got some tips on how to become an NBA god. Apparently it helps to put “the defender in a quandary.”

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